Coco Chanel – who created Chanel No. 5 perfume, bell bottoms, and the little black dress – was a successful businesswoman who had her own formula for success. Here’s what she said:

“The most courageous act is still to think for yourself. Aloud.” – Coco Chanel.

She thought for herself, and she wasn’t afraid to say what she thought. And she probably said the wrong thing occasionally. She was human. But she also forgave herself (if she didn’t, she wouldn’t have succeeded the way she did!).

This key to success for female entrepreneurs are based on The Real Truth about Success:  What the Top 1% Do Differently, Why They Won’t Tell You, and How You Can Do It Anyway! Click the cover for details – Wynn is a funny, smart writer – and read on for tips businesswomen…

The Key to Success for Female Entrepreneurs – Coco Chanel

“We’ve been fed ideas about what it takes to succeed our entire lives, and we’ve eaten them up,” writes Wynn. “In many cases, though, we would be better off chewing them up and spitting them out.”

I won’t go into the wrong keys to success (though if you want me to, I will! Wynn’s wrong ways to succeed are very interesting…just comment below if you’d like me to write about them).

Instead of the usual keys to success, Wynn describes the key to success.

“Although wildly successful, the use of a personal advantage as a get-ahead tactic remains relatively unexploited by average U.S. businesspeople,” he writes. “And yet top performers are nothing more than average businesspeople who have discovered their secret advantage and leveraged it to reach new heights.”

The key to success for female entrepreneurs (and other successful women) is to find your personal advantage.

An example of using this key to success:

Paris Hilton decided she wanted to be more than a rich girl; she wanted to be famous. So, she hired paparazzi to follow her, snap photos, and publish those pictures of her. She used her personal advantages – money, appearance, love of the spotlight, shamelessness – to become a household name.

I’m not saying we should aspire to be like Paris Hilton, my friends. Nor am I saying we need money or elaborate exploits to get ahead. We just need to identify what our personal advantages are – our strengths – and use them.

Paris Hilton used what she had to become a highly successful woman on her own terms. And, her definition of a highly successful woman is different than my definition of a highly successful woman – but she achieved her goals. You gotta admire that.

Coco Chanel’s Personal Advantage

Coco was into fashion, clothing, elegance, and long-term style. Her key to success as a female entrepreneur was her focus on classic wear. Her designs had staying power. Her personal advantage was her tendency towards comfortable, casual, easy clothes – like the little black dress, which is still popular today.

“I don’t understand how a woman can leave the house without fixing herself up a little – if only out of politeness,” she said. “And then, you never know, maybe that’s the day she has a date with destiny. And it’s best to be as pretty as possible for destiny.”

Coco Chanel’s personal advantage was that she cared about her appearance, and she wanted other women to look and smell good. (Hmmm…is this a personal advantage, or is it just a passion?)

What’s Your Personal Advantage?

What sets you apart from the crowd? Think outside the box: what qualities do you have that other people don’t?  Think of things like how you once turned failure to success or how you changed careers. Your personal advantage is your key to success; you need only find and nurture it.

My next article here on See Jane Soar will list examples of personal advantages – some of them will surprise you – and describe how to nourish and use them.

What do you think of this key to success for female entrepreneurs? I welcome your comments below…

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Related posts:

1. Turning Failure to Success for Female Entrepreneurs – Maya Angelou
2. For Female Entrepreneurs – Martha Stewart’s 10 Rules for Starting a Business
3. How to Make Your Business Successful: Find Your Personal Advantage

The idea of connection as a key to success is new to me, because I’ve always been the strong, independent type. My “aha” moment came from Malcolm Gladwell’s Outliers: The Story of Success, which describes why certain people are extraordinarily successful.

Success isn’t all about talent and perseverance – Gladwell points out that one of the biggest keys to success is the people around you. People don’t succeed in isolation, and Oprah Winfrey is the perfect example of how connecting with others improves your life.

The Key to Success for Women - Oprah Winfrey

“Every one of us gets through the tough times because somebody is there, standing in the gap to close it for us,” says Oprah.

But connecting with people isn’t just about getting through tough times! Connections can help you get what you want out of life, whether you’re selling your products or convincing your husband to move to Maui.

Successfully selling your product or service. I’m a freelance writer who pitches article ideas to editors regularly (visit me on Quips and Tips Successful Writers!). I’ve learned that if the editor doesn’t connect with my idea or story, she won’t assign it because she thinks the readers won’t connect with it. Further, if I have a personal or professional connection with the editor or magazine, then I’m more likely to get an assignment without even pitching an idea! Connecting with your clients or customers is not just a key to success for women…it’s the cornerstone of a successful career.

Convincing your family to “fall in.” Have you ever tried to force your child, spouse, or sister to do something they’re lukewarm about? It’s a losing battle – unless you can find a way to connect with them. I guess it’s about making them want to do the thing you want…and the key to convincing them is to find a way to connect. For a marriage, this could involve explaining why you need your husband to relocate to Maui with you (instead of just telling him you’re moving).

But remember – you have to be real! Connecting with others to improve your life can’t be superficial or one-sided. You have to give to get – and it feels great to help others. Connecting involves building relationships to help each other achieve, and not envying or resenting another person’s achievement. If you find yourself green with jealousy, read Making Envy Work for You – Helen Gurley Brown.

Also, people don’t like books or movies when they don’t connect with the characters, plot, or theme. For instance, I didn’t like the Titanic movie at all – because I just didn’t connect with it. As a writer, I have to keep remembering that if readers don’t connect to my topic, then they won’t read.

Connection is the key to success for women; luckily, we’re good at it!

Do you connect well with others — and has it helped your career? I welcome your thoughts below!

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Related posts:

1. How to Live Your Best Life – Oprah Winfrey
2. 5 Ways to Recharge Your Batteries – Oprah Winfrey
3. The Key to Success for Female Entrepreneurs – Coco Chanel