How to Make Your Business Successful: Find Your Personal Advantage

Identifying and using your innate advantages will help your business succeed – whether you’re a recent college graduate with a brilliant idea or a successful businesswoman opening her seventh store!

In The Key to Success for Female Entrepreneurs – Coco Chanel, I described how finding your personal advantage or strength can set you apart from the masses of entrepreneurs or career women. Here, I share examples of innate advantages or personal strengths so you can see what I (and Garrison Wynn!) am talking about.

“Lots of people ignore their innate advantages because they can’t see how it delivers a professional edge,” writes Wynn in The Real Truth about Success:  What the Top 1% Do Differently, Why They Won’t Tell You, and How You Can Do It Anyway! “An innate advantage is anything that you possess naturally that can help you succeed.”

Click on his book to learn more about how to succeed in business and relationships. And, read on for several examples of personal advantages that will make your business successful…

Types of Personal Strengths or Advantages

The willingness to be honest and vulnerable. Oprah Winfrey is a hugely successful female entrepreneur who shares most aspects of her life, from her struggles with her weight to her difficult relationships with her family members. Her millions of viewers and fans relate to who she is because she’s real. Her honesty and vulnerability makes her likeable. But not every businesswoman can – or wants to be – that open with their clients or customers. 

The ability to connect with people. I admire those female entrepreneurs who can connect easily with others (aka “networking”) – because it really is who you know that helps your business succeed. “The people you need to help you make your dream come true are everywhere, and within your reach,” says motivational speaker Marcia Weider. If you think you can’t network, read Networking Tips for Introverts – you’d be surprised at how easy it can be!

Physical stamina and determination. In Outliers, Malcolm Gladwell says that hugely successful people put in 10,000 hours of practice before they hit the big time. Bill Gates logged thousands of hours as a computer programmer, the Beatles sung in dozens of dingy nightclubs, and Stephen King wrote legions of bad stories – and they all became wildly successful. A key to their success was the ability and willingness to keep practicing even when they were tired or felt like giving up. For more keys to success from Outliers, read Tips for Achieving Your Goals.

Access to resources: time, money, institutions. Family wealth or fame is a personal advantage that can make your business successful – and there’s nothing wrong with tapping into it! Perhaps that’s part of Maria Shriver’s success. I don’t have access to family wealth, but I can afford to focus on building my freelance writing and blogging career from scratch without worrying about money because my husband makes enough to support us. At first, this made me feel uncomfortable – but not anymore! Now, I am grateful for this opportunity to build my business. I now see it as a personal advantage that I’d be foolish to ignore.

“The idea that we all have to be a certain way or equally gifted or equipped is ridiculous,” writes Wynn in The Real Truth about Success. “Certain jobs or roles require a dominant set of skills or attitudes balanced by almost a complete absence of another set.”

There are many, many more innate abilities that will help you succeed! If you want to read another article with more examples, please let me know below.  I’d be happy to.

If you have any examples of how personal advantages can make your business successful – or questions - please comment below…

Related posts:

1. When You’re Starting Your Own Business – What Successful Businesswomen Know
2. From Hobbies to Careers – 5 Ideas for Turning a Hobby Into a Successful Business
3. For Female Entrepreneurs – Martha Stewart’s 10 Rules for Starting a Business