What Types of Blogs Earn the Most Money?

A fellow blogger and friend asked how my Quips and Tips blogs are doing financially. This led me to start thinking about what types of blogs earn the most money – and why.

What Types of Blogs Earn the Most Money?Choosing the right type of blog is one thing – and getting traffic is another! Read Platform: Get Noticed in a Noisy World by Michael Hyatt to learn how popular bloggers, best-selling authors, public speakers, entrepreneurs, musicians, and other creative types are winning readers and customers in today’s crowded marketplace.

Below, I share my 2012 earnings from Quips and Tips in this article, as well as a few blogging tips. I earn money blogging, but I’m no Michael Hyatt or Darren Rowse. I think you can earn as much money blogging as I do – it’s more than enough to pay my mortgage, go on a fancy vacation every year, and keep my dogs fed and groomed :-)




Here’s part of what my friend said: “I’ve been playing with different ways to make money off my blogs for the last couple years. Despite trying everything, the two places I still make the most from are Google and Amazon. I tried Commission Junction and in three years made about $50. Google Adsense is so easy to use and seems to produce the best results. I think [making money blogging] depends on consistency.”

Actually, I disagree. I don’t think making money blogging depends on consistency – though that is PART of it. I essentially stopped blogging in 2012, so I could work at Big Brothers (the non-profit mentoring organization, not the TV show!) and go back to school to pursue my MSW (Master’s of Social Work). I used to work on my Quips and Tips blogs full-time, but I cut way way back in 2012. And yet, my blogs did fantastic financially in 2012 – I earned around $60,000!

Here’s the general breakdown of my blog earnings for 2012:

  • Google Adsense $20,475.55 (CAD)
  • ebooks & Suite $11,309.12 (US)
  • ClickBank, ShareaSale, Mort Fertel, and Amazon $31,905.65 (US)

That doesn’t tell you what types of blogs I have or which blogs earned me the most money, does it? But it tells the tax people what they need to know :-) . Below I break it down a bit further.

My expenses in 2012 were $1,010.21. Not a bad investment on a $60,000 income! If you want to know how I did it, read How Do Bloggers Make Money? How My Blogs Pay the Bills.

An update on my Quips and Tips blogs

In February 2013 I was on vacation in Peru, and my blogs seemed to lose all their momentum. My financial and traffic hit wasn’t because I was in Peru – I was actually spending more time on my blogs when I was there than when I was at home! It was because Google changed their algorithms, as they are wont to do, and I felt the effects.

My blog traffic has increased now (in June 2013), but it’s definitely less busy now than in 2012. I’m still earning more than $2,500 per month, which I’m okay with. It’s less than last year, but it seems like the spring/summer is often less busy than the fall/winter.

The bulk of my earnings are still from Google Adsense, and I no longer earn anything from Suite101 (I used to have hundreds of articles on that site, but they switched to a socialist/communist revenue share program, so I pulled all my articles). I’m still earning a few hundred a month from my ebooks, and from ClickBank, ShareaSale, and Mort Fertel.

A Few Types of Blogs – But Do They Make Money?

  • Fashion (I think a fashion blog has the potential to be financially successful, but it’s a competitive type of blog. If I was into fashion, I’d specialize in a very narrow niche, such as shoes or handbags).
  • Entertainment (not a money maker. There’s no reason to go clicky clicky!)
  • News and Politics (not a money maker, for the same reason as above. That’s why the newspapers are withering on the online vine).
  • Communication (writing and blogging – do these types of blogs make money? Mine never has).
  • Social Media (word on the street is that social media experts who blog do make money, especially if they sell their services or products. I know naught of this).
  • Environment (I doubt these types of blogs make money, but I’m happy to be proven wrong!)
  • Business and Employment (definitely a possible money maker, depending on the type of blog)
  • Lifestyle (see above)
  • Hobby (I’ve always thought a photography blog site would be the best way to make money because it combines both the beauty of photos with the financial riches of photography equipment)
  • Health (definitely a money maker, depending on the type of health blog. As I said, my fertility blog does pretty good, considering I post an article a month on average).

I Google’d “types of blogs” to see what came up – and there are hundreds! Personal, corporate, small business, the list is endless.

The types of blogs that make money are ones that solve a problem

That’s why my Quips and Tips for Couples Coping With Infertility is a money-maker, even though I barely post articles. It’s also why Quips and Tips for L’Amour makes money – and I enjoy writing for that blog because I feel like I’m connecting with readers on a more meaningful level.

For more specific tips on monetizing your blog site, read 10 Tips for Making Money Blogging.

My most recent insights on making money blogging

blog types

What Types of Blogs Make the Most Money?

My Quips and Tips for Successful Writers blog (this one) has never been a money maker. Writers don’t spend money. They aren’t motivated enough. Plus, writers’ blogs are a dime a dozen.

My Quips and Tips for Couples Coping With Infertility blog has the potential to be a huge money maker, but I don’t like writing about fertility and getting pregnant. It’s boring and I don’t have the health expertise/knowledge to do it right.

However, I’m considering doing the Ultimate Blog Challenge for all of July, to force myself to take action on that blog and to give it a kick in the bummy.

My most successful blog is Quips and Tips for Love and Relationships, because love and relationships are at the forefront of most people’s lives. That’s also my busiest blog.

The most important thing is to solve readers’ problems — and offer resources that they need! I know you know this, it’s the mantra of bloggers who make money, but it really is as simple as that.

I don’t worry about building a following on social media sites. I have over 8,000 followers on Twitter, and I believe it’s meaningless. My traffic – and my money – comes from readers who are searching for a solution to their problems. I didn’t need a strong fan base to make over $60,000 from my blogs…I needed to keep writing articles that help readers.

If you don’t know what type of blog to start, read Can’t Decide on Your Blog’s Focus? Tips for Baffled Bloggers.

Do you make money from your blog? If so, how much??

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What Types of Blogs Earn the Most Money?
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A fellow blogger asked how my Quips and Tips blogs are doing financially. This led me to research what types of blogs earn the most money – and why.

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Laurie Pawlik-Kienlen
I'm a full-time writer and blogger in Vancouver, BC. I created the "Quips and Tips" blog series; my degrees are in Education, Psychology, and Social Work. My blogs have been my primary source of income since 2008 - which means I'm living proof that you CAN make money as a blogger! Don't give up your dream.

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14 Responses

  1. Laurie says:

    Hi Vikram,

    I think a coupon discount blog or website would earn alot of money! Good luck with it; I hope you’re successful.

    Laurie

  2. vikram says:

    Hey Laurie, I am feeling motivated after knowing your earnings through your websites. Recently I have started my website which is based on Discount coupons. I read your suggestions and i will keep that in mind. Thanks for sharing this.

  3. Laurie says:

    Thanks for your comments! I especially like hearing from people from my home, Vancouver :-) It’s just nice to connect with people in my own city — but I do love hearing from bloggers from all over the world. The beauty of blogging continues to amaze me.

    I’d love to connect with other middle income bloggers, like me. If anyone makes around $30,000 a year blogging, let me know!

  4. Melanie Rose says:

    Thanks for the transparency in income. It’s really good to know as a new blogger that you really can earn a decent income. The first few months are scary, lots of doubts creep in. Thanks again, Mel

  5. Jim Foston says:

    I like your writing, you come across as an interesting person to enjoy a coffee and chat with.

    The reason I’m on your blog is because of a recent link with Katherin Lake – I started snooping around the VWS website. And the blogging category caught my attention.

    I’ve been asked by a publisher if I’d be interested in writing a book on health & safety in the private security industry – not as esoteric it may sound.

    I’m not a skilled writer but I do have something to say and there seems to be an interesting audience.

    Thank you for your insights on blogging.

    Jim

  6. lexicool says:

    I’ll trying to work with my blogs, is hard to do, but with passion I’m sure that I’ll earn money!
    Great Post!!

  7. hdtc says:

    Thanks for the insights Laurie. This is a helpful article for novices as well as others with more experience blogging.Your personal experience and professionalism are appreciated because amplifying and maximizing one’s writing income is important.

  8. Laurie says:

    Hi Eileen,

    I’m glad your blog is starting to pick up! Consistency is super important – and so is longevity. Don’t give up, because making money blogging really is a long-term investment.

  9. Eileen Thai says:

    I have been following your blog on and off. Thank you so much for the insight to making money on blogging. I make peanuts from the advertisements. Then again, I haven’t been blogging consistently, and don’t have the traffic, but after 4 years, it’s starting to pick up, and hence, my articles on Yahoo!Voices are doing better.

  10. Laurie says:

    Thanks for your comments, Don :-)

    I’ve been re-thinking my statements about making money off a writing blog. Is it possible??!! I’d love to be proven wrong!

  11. Laurie says:

    Hi Carol,

    I emailed the editor, and asked her to remove my articles from Suite. I don’t remember her name — Jennifer, I think it was! She did immediately. Now I have hundreds of articles to post – but I keep forgetting about them :-)

  12. Thanks for the insights Laurie. This is a helpful article for novices as well as others with more experience blogging.Your personal experience and professionalism are appreciated because amplifying and maximizing one’s writing income is important.

  13. Carol Wiley says:

    Hi Laurie,
    How did you remove your articles from Suite 101? I’d love to get mine off there.

    Carol

  14. Laurie says:

    A couple more making money blogging tips:

    ~ Every affiliate link should be related to the topic of the blog.

    ~ Minimize the advertising in the sidebars; I’ve found it ineffective.

    But different things work for different bloggers!

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