What Types of Blogs Earn the Most Money?
A fellow blogger and friend asked how my Quips and Tips blogs are doing financially. This led me to start thinking about what types of blogs earn the most money – and why.
Choosing the right type of blog is one thing – and getting traffic is another! Read Platform: Get Noticed in a Noisy World by Michael Hyatt to learn how popular bloggers, best-selling authors, public speakers, entrepreneurs, musicians, and other creative types are winning readers and customers in today’s crowded marketplace.
Below, I share my 2012 earnings from Quips and Tips in this article, as well as a few blogging tips. I earn money blogging, but I’m no Michael Hyatt or Darren Rowse. I think you can earn as much money blogging as I do – it’s more than enough to pay my mortgage, go on a fancy vacation every year, and keep my dogs fed and groomed 🙂
Here’s part of what my friend said: “I’ve been playing with different ways to make money off my blogs for the last couple years. Despite trying everything, the two places I still make the most from are Google and Amazon. I tried Commission Junction and in three years made about $50. Google Adsense is so easy to use and seems to produce the best results. I think [making money blogging] depends on consistency.”
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Actually, I disagree. I don’t think making money blogging depends on consistency – though that is PART of it. I essentially stopped blogging in 2012, so I could work at Big Brothers (the non-profit mentoring organization, not the TV show!) and go back to school to pursue my MSW (Master’s of Social Work). I used to work on my Quips and Tips blogs full-time, but I cut way way back in 2012. And yet, my blogs did fantastic financially in 2012 – I earned around $60,000!
Here’s the general breakdown of my blog earnings for 2012:
- Google Adsense $20,475.55 (CAD)
- ebooks & Suite $11,309.12 (US)
- ClickBank, ShareaSale, Mort Fertel, and Amazon $31,905.65 (US)
That doesn’t tell you what types of blogs I have or which blogs earned me the most money, does it? But it tells the tax people what they need to know 🙂 . Below I break it down a bit further.
My expenses in 2012 were $1,010.21. Not a bad investment on a $60,000 income! If you want to know how I did it, read How Do Bloggers Make Money? How My Blogs Pay the Bills.
An update on my Quips and Tips blogs
In February 2013 I was on vacation in Peru, and my blogs seemed to lose all their momentum. My financial and traffic hit wasn’t because I was in Peru – I was actually spending more time on my blogs when I was there than when I was at home! It was because Google changed their algorithms, as they are wont to do, and I felt the effects.
My blog traffic has increased now (in June 2013), but it’s definitely less busy now than in 2012. I’m still earning more than $2,500 per month, which I’m okay with. It’s less than last year, but it seems like the spring/summer is often less busy than the fall/winter.
The bulk of my earnings are still from Google Adsense, and I no longer earn anything from Suite101 (I used to have hundreds of articles on that site, but they switched to a socialist/communist revenue share program, so I pulled all my articles). I’m still earning a few hundred a month from my ebooks, and from ClickBank, ShareaSale, and Mort Fertel.
A Few Types of Blogs – But Do They Make Money?
- Fashion (I think a fashion blog has the potential to be financially successful, but it’s a competitive type of blog. If I was into fashion, I’d specialize in a very narrow niche, such as shoes or handbags).
- Entertainment (not a money maker. There’s no reason to go clicky clicky!)
- News and Politics (not a money maker, for the same reason as above. That’s why the newspapers are withering on the online vine).
- Communication (writing and blogging – do these types of blogs make money? Mine never has).
- Social Media (word on the street is that social media experts who blog do make money, especially if they sell their services or products. I know naught of this).
- Environment (I doubt these types of blogs make money, but I’m happy to be proven wrong!)
- Business and Employment (definitely a possible money maker, depending on the type of blog)
- Lifestyle (see above)
- Hobby (I’ve always thought a photography blog site would be the best way to make money because it combines both the beauty of photos with the financial riches of photography equipment)
- Health (definitely a money maker, depending on the type of health blog. As I said, my fertility blog does pretty good, considering I post an article a month on average).
I Google’d “types of blogs” to see what came up – and there are hundreds! Personal, corporate, small business, the list is endless.
The types of blogs that make money are ones that solve a problem
That’s why my Quips and Tips for Couples Coping With Infertility is a money-maker, even though I barely post articles. It’s also why Quips and Tips for L’Amour makes money – and I enjoy writing for that blog because I feel like I’m connecting with readers on a more meaningful level.
For more specific tips on monetizing your blog site, read 10 Tips for Making Money Blogging.
My most recent insights on making money blogging
My Quips and Tips for Successful Writers blog (this one) has never been a money maker. Writers don’t spend money. They aren’t motivated enough. Plus, writers’ blogs are a dime a dozen.
My Quips and Tips for Couples Coping With Infertility blog has the potential to be a huge money maker, but I don’t like writing about fertility and getting pregnant. It’s boring and I don’t have the health expertise/knowledge to do it right.
However, I’m considering doing the Ultimate Blog Challenge for all of July, to force myself to take action on that blog and to give it a kick in the bummy.
My most successful blog is Quips and Tips for Love and Relationships, because love and relationships are at the forefront of most people’s lives. That’s also my busiest blog.
The most important thing is to solve readers’ problems — and offer resources that they need! I know you know this, it’s the mantra of bloggers who make money, but it really is as simple as that.
I don’t worry about building a following on social media sites. I have over 8,000 followers on Twitter, and I believe it’s meaningless. My traffic – and my money – comes from readers who are searching for a solution to their problems. I didn’t need a strong fan base to make over $60,000 from my blogs…I needed to keep writing articles that help readers.
If you don’t know what type of blog to start, read Can’t Decide on Your Blog’s Focus? Tips for Baffled Bloggers.
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