Evergreen articles are my favorite articles to write, for both magazines and my Quips and Tips blogs – because evergreen content is always popular!
These examples of evergreen articles include a definition of evergreen articles, several categories of evergreen content, and specific examples of my most popular evergreen blog posts.
This will help you find ideas to pitch to editors and blog about!
Before the tips, a quip from a late great psychoanalyst:
“When inspiration does not come to me, I go halfway to meet it.” ~ Sigmund Freud.
Don’t just wait for inspiration, fellow scribes…go after it with a club (to paraphrase Jack London). Simply looking through the following categories of evergreen content can inspire you to write a blog post or pitch an article idea. If you struggle with writer’s block, self-doubt, or fear, check out 73 Ways to Fire Up (or Just Fire!) the Muse. It’ll get you motivated and keep you inspired!
And, read on for info on evergreen articles…
What is an Evergreen Article?
An evergreen article doesn’t lose relevance over time, endures despite fads and trends, and always appears “fresh” to readers. In fact, evergreen blog posts or web articles have the potential to get more popular over time. Evergreen content will never lose a reader’s attention because it involves subjects that never go away.
In contrast, “non-evergreen”, seasonal, or topical content is tied in with specific holidays, events, or time periods. Halloween, Christmas, Thanksgiving, Easter are great examples of seasonal content – but so are articles about the H1N1 flu virus, Barack Obama’s inauguration, the price of oil and gas, cultural references, clothing trends, and celebrity shenanigans.
Which is Better – Evergreen or Topical Articles?
I prefer evergreen content on my Quips and Tips blogs, because they offers a more steady flow of readers. But, I do post some seasonal content; in fact my Easy Homemade Halloween Costumes for Women is my most popular article ever, at over 100,000 page views in just over a year.
When I pitch article ideas to magazine editors, however, I tend to write about ideas that are research-based. This means they aren’t necessarily evergreen. For instance, I wrote an article about how the scent of citrus improves feelings of depression in women. The new research isn’t evergreen (more new research will displace it eventually), but depression in women won’t likely go away.
A freelance writing or blogging secret is to hang evergreen content on a seasonal or trendy hook.
Evergreen Articles Can Earn You More Money as a Blogger
Here’s a great summary of evergreen versus non-evergreen blog posts, from Evergreen Articles: The Cash Cows of the Freelance Writer on Get Paid to Write Online:
“Topical articles will have higher initial page hits, followed by a rapid decline until they no longer attract any hits and fail to generate income. Evergreen articles however, despite attracting low initial page hits, generate high income overall because they continue to attract hits. Thus the return from an evergreen article to a writer can be considerably more in the longer term. A collection of these could produce a consistent residual income that does not appreciably fluctuate.
Categories of Evergreen Articles
Most bloggers and freelance writers can tie these general categories into their specific topics or niches. That is, if your blog is about writing, you can still write posts about love, aging, and pets (just make sure you tie writing in somehow). Remember that the more specific and search engine optimized your blog post is, the more likely it’ll be found via a Google search.
Some general evergreen categories include:
- Love and Marriage
- Women’s Health
- Men’s Health
- Children’s Health
- Food and Recipes
- Nutrition and Healthy Eating
- Weight loss
Remember that “How to” articles are always popular, for both magazine writers and bloggers — and most evergreen content can be shaped into a “how to” article or blog post.
Also — whether your piece is evergreen or topical, you need to know how to write interesting articles!
Examples of Evergreen Content – and Some Popular Quips and Tips Articles
How to Grab Your Reader by the Throat is my most popular article here on Quips and Tips for Successful Writers. It may always be in my top five or ten posts because writers and bloggers will always need to know how to hook readers and write interesting leads! In contrast, my Best Gifts for Writers article isn’t overly popular, holiday season or not.
On Quips and Tips for Achieving Your Goals, a popular blog post is How to Let Go of Someone You Love – it has over 265 comments and is still going strong. Again, it’ll probably always be in my top five or ten posts because people are always breaking up and looking for ways to get over lost love. And, a strong, popular blog post gets stronger and more popular over time.
On Quips and Tips for Couples Coping With Infertility, 8 Natural Ways to Regulate Your Period is my most popular article. It’s health-based, involves an issue women have dealt with since the dawn of time, and will never go away for the majority of women.
I’m also the Feature Writer at Suite101; my most popular article there is Psychological Disorders — it gets more than 5,000 hits a week. I wrote it two years ago, which highlights the importance of the long tail in blogging! Some content just gets more and more popular as time goes by.
What about you — are your most popular blog posts evergreen or topical?
And if you’re a freelance writer, do you prefer pitching evergreen or topical articles to magazine editors?