Nov 262009
 

What Are Evergreen Articles? Examples of Ever-Popular ContentEvergreen articles are my favorite articles to write, for both magazines and my Quips and Tips blogs – because evergreen content is always popular!

These examples of evergreen articles include a definition of evergreen articles, several categories of evergreen content, and specific examples of my most popular evergreen blog posts.

This will help you find ideas to pitch to editors and blog about!

Before the tips, a quip from a late great psychoanalyst:

“When inspiration does not come to me, I go halfway to meet it.” ~ Sigmund Freud.




Don’t just wait for inspiration, fellow scribes…go after it with a club (to paraphrase Jack London). Simply looking through the following categories of evergreen content can inspire you to write a blog post or pitch an article idea. If you struggle with writer’s block, self-doubt, or fear, check out 73 Ways to Fire Up (or Just Fire!) the Muse. It’ll get you motivated and keep you inspired!

And, read on for info on evergreen articles…

What is an Evergreen Article?

An evergreen article doesn’t lose relevance over time, endures despite fads and trends, and always appears “fresh” to readers. In fact, evergreen blog posts or web articles have the potential to get more popular over time. Evergreen content will never lose a reader’s attention because it involves subjects that never go away.

In contrast, “non-evergreen”, seasonal, or topical content is tied in with specific holidays, events, or time periods. Halloween, Christmas, Thanksgiving, Easter are great examples of seasonal content – but so are articles about the H1N1 flu virus, Barack Obama’s inauguration, the price of oil and gas, cultural references, clothing trends, and celebrity shenanigans.

Which is Better – Evergreen or Topical Articles?

I prefer evergreen content on my Quips and Tips blogs, because they offers a more steady flow of readers. But, I do post some seasonal content; in fact my Easy Homemade Halloween Costumes for Women is my most popular article ever, at over 100,000 page views in just over a year.

When I pitch article ideas to magazine editors, however, I tend to write about ideas that are research-based. This means they aren’t necessarily evergreen. For instance, I wrote an article about how the scent of citrus improves feelings of depression in women. The new research isn’t evergreen (more new research will displace it eventually), but depression in women won’t likely go away.

A freelance writing or blogging secret is to hang evergreen content on a seasonal or trendy hook.

Evergreen Articles Can Earn You More Money as a Blogger

Here’s a great summary of evergreen versus non-evergreen blog posts, from Evergreen Articles: The Cash Cows of the Freelance Writer on Get Paid to Write Online:

“Topical articles will have higher initial page hits, followed by a rapid decline until they no longer attract any hits and fail to generate income. Evergreen articles however, despite attracting low initial page hits, generate high income overall because they continue to attract hits. Thus the return from an evergreen article to a writer can be considerably more in the longer term. A collection of these could produce a consistent residual income that does not appreciably fluctuate.

Categories of Evergreen Articles

Most bloggers and freelance writers can tie these general categories into their specific topics or niches. That is, if your blog is about writing, you can still write posts about love, aging, and pets (just make sure you tie writing in somehow). Remember that the more specific and search engine optimized your blog post is, the more likely it’ll be found via a Google search.

Some general evergreen categories include:

  • Love and Marriage
  • Dating
  • Sex
  • Women’s Health
  • Men’s Health
  • Children’s Health
  • Pets
  • Aging
  • Beauty
  • Relationships
  • Family
  • Parenting
  • Money
  • Food and Recipes
  • Nutrition and Healthy Eating
  • Weight loss
  • Career

Remember that “How to” articles are always popular, for both magazine writers and bloggers — and most evergreen content can be shaped into a “how to” article or blog post.

Also — whether your piece is evergreen or topical, you need to know how to write interesting articles!

Examples of Evergreen Content – and Some Popular Quips and Tips Articles

How to Grab Your Reader by the Throat is my most popular article here on Quips and Tips for Successful Writers. It may always be in my top five or ten posts because writers and bloggers will always need to know how to hook readers and write interesting leads! In contrast, my Best Gifts for Writers article isn’t overly popular, holiday season or not.

On Quips and Tips for Achieving Your Goals, a popular blog post is How to Let Go of Someone You Love  – it has over 265 comments and is still going strong. Again, it’ll probably always be in my top five or ten posts because people are always breaking up and looking for ways to get over lost love. And, a strong, popular blog post gets stronger and more popular over time.

On Quips and Tips for Couples Coping With Infertility, 8 Natural Ways to Regulate Your Period is my most popular article. It’s health-based, involves an issue women have dealt with since the dawn of time, and will never go away for the majority of women.

I’m also the Feature Writer at Suite101; my most popular article there is Psychological Disorders — it gets more than 5,000 hits a week. I wrote it two years ago, which highlights the importance of the long tail in blogging! Some content just gets more and more popular as time goes by.

What about you — are your most popular blog posts evergreen or topical?

And if you’re a freelance writer, do you prefer pitching evergreen or topical articles to magazine editors?

laurie pawlik kienlenI'm Laurie Pawlik-Kienlen (but I wish my name was Rosie Frost!). I'm a bookworm, travel bug, flute player, writer. My husband and I live in Vancouver, Canada with our cat and dogs.

Are you happy? My Grade 10 Social Studies teacher, Mr Merritt, always used to ask me that. And I am happy - despite a difficult childhood (schizophrenic mother, no father, foster homes), infertility, an eating disorder, and a chronic illness. The source of my peace and joy is God; I'm a Christian.

How is your life unfolding - what do you need? I welcome your big and little comments below, about big or little things. I can't give you advice, but writing can give you clarity and insight.

In peace and passion.... Laurie

  7 Responses to “What Are Evergreen Articles? Examples of Ever-Popular Content”

  1. “Laurie PK” has rightly mentioned that a blog should contain both evergreen and normal articles but but an evergreen article is also like “how to” article.

  2. Yes, John Paul, I agree — sometimes you can only post articles that are relevant here and now. I think a great way to build a great blog is to combine both evergreen and topical articles.

    Thanks for your comment!
    .-= Laurie PK´s last blog post ..Blogging Goals – 7 Types of Goals to Set for Your Blog =-.

  3. Great post. I try to write posts that will be relevant 6 or a year later, but not always successful..lol

    Sometimes you just need to psot about somethign happeneing now and only now.
    .-= John Paul Aguiar´s last blog post ..Happy Holidays and My Personal Thank You =-.

  4. George, I hear ya — it CAN be a chore to take a news item (eg, Oprah’s last show in 2011) and hang an evergreen hook on it (eg, “10 Things To Do To Get Your Book on Oprah’s Book Club List Before the Show Ends!”). It’s really effective to find that newsworthy peg and add tried and true tips to it — I need to try and do it more often.

    I agree, John, that health can be topical because of new research….but it’ll always be of interest to readers. So it’s perfect place to blend evergreen and topical!

    Monica, too many evergreen would get boring…and too many topical would make your blog irrelevant quickly (unless you spin it into a historical news site, perhaps). I like your idea of taking keywords based on search terms and writing new articles that way. Now, I’m off to see if that’ll work for my recent search terms, here on Quips & Tips!

    Thanks for your comments,
    Laurie
    .-= Laurie PK´s last blog post ..Creative Ways to Use Your Email Signature =-.

  5. Interesting – I never actually heard of this “evergreen” concept before! Though it makes sense – I get a lot of hits to my blog via old posts, especially product reviews. And when I’m looking for blog post ideas that will generate a good bit of traffic, I have a look at Google Analytics and see which keywords already drive traffic to my site, then choose a subject around that keyword. But overall, I agree with John – a mix of evergreen and timely pieces works well. Too many evergreen posts would get boring I’d imagine!
    .-= Monica Shaw´s last blog post ..Book Marketing Advice From Penny Sansevieri =-.

  6. I think it’s important to create a mix of evergreen and time-bounded articles, especially for your own blog.

    Some of the topics you list as evergreen, especially those related to health, can be superseded by more recent research.

  7. Hi Laurie,

    I’ve written for some sites that insist on every article being evergreen. I understand the concept but it can be a real task to take a newsworthy event and turn it into something that will still be relevant in six months – or tomorrow for that matter!

    George
    .-= George Angus´s last blog post ..Do You Really Want To Be Published? =-.

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