Hiring a Webmaster (or Webmistresses, of course – but I’ll use “Webmaster” for simplicity’s sake) for your blog can be a great way to invest in your writing or blogging career! But, how do you know it’s time to hire a Webmaster to work on your blog? What does a Webmaster do? And, how do you know which Webmaster to hire? Phew!
Before I share what I learned in my search for a Webmaster, I offer a quip:
“Climbing to the top demands strength, whether it is to the top of Mount Everest or to the top of your career.” ~ Abdul Kalam.
Building your writing or blogging career also involves the wisdom to know when it’s time to delegate what you can (or no longer wish to) do! You have to invest in yourself as a writer, blogger, poet if you want to be successful. And, part of investing in yourself is hiring people to do things for you. If you can’t afford to hire a Webmaster, you might be interested in the book Teach Yourself How to Become a Webmaster in 14 Days. Click the cover for details, and read on for some “hiring a Webmaster” tips…
What Does a Webmaster Do?
Basically, a Webmaster maintains your Web site or blog. He may make it run faster, improve the graphics, update your WordPress theme, and even update your blog to the newest versions of WordPress. A Webmaster takes care of the “behind the scenes” work, so you can get on stage and dance away!
Signs It’s Time to Hire a Webmaster for Your Blog
Somebody – like our friend Google – changes the rules. The new Google “Caffeine” search engine’s algorithm may mean that blog or Web site speed could make a difference in your search engine rankings. If your blog is slow, it may rank lower than a speedier blog. I did a Speed Analysis Test on my four Quips and Tips blogs on Firefox, and found that – yikes – most of my blogs are in the Yellow/Yield zone. One or two is in the Red zone! Google offers lots of suggestions on getting into the Green zone, but I don’t have the time or inclination to wade through the gobbly-gook. So, I decided to hire a webmaster who will make my blogs zippier.
You’re spending more time on blog maintenance than blogging. I enjoy tinkering with the HTML and other aspects of my blogs – the behind the scenes work – but it can be relaly time-consuming! And if time is money, then I need to spend my time dancing “on stage”: writing posts, responding to reader comments, digging up new and better affiliate programs, playing with ad placement and colors, etc. That is, I want to invest in my writing career by paying experts to do what they do best.
You want to move your blog to a new web host. I’ve been with HostGator since the beginning, and I love them! They’re available 24 hours a day, 7 days a week, and the techs are willing to walk you through all manner of problems. But, if you’re with a slow, expensive, or un-customer-oriented host, you may want to hire a Webmaster to move your blog over. I know I wouldn’t move my blogs alone!
You want to invest in your blogging career. This was a huge reason I decided to hire a Webmaster — I want to start putting what I’m earning back into my blogs. I’m making a living as a blogger, and I know that smart businesspeople and entrepreneurs keeping investing money in their business. I think it’s time to hire a Webmaster when your blog starts earning its keep.
How Do You Recognize a Reliable, Good Webmaster?
I hired Lou Kamenov to speed up my blogs – he also works with Aeye.net. I’m confident that he’ll not only do a good job, he’ll work efficiently and quickly to get my blogs up to speed. Part of this is a gut feeling, and part of it is because of a several things he did while I was “auditioning” him for this job. Basically, he lived up to all the following “signs of a reliable Webmaster.”
Signs of a reliable Webmaster:
- Responds quickly (within a day or two) to emails
- Is upfront about how much he charges – and whether he charges per hour or per project
- Stays focused on the job you’re asking him to complete
- Puts a maximum on the amount of money you’ll spend per project or per year
- Sends a “work order” or formal estimate prior to starting the work
- Clearly states his (and your) goals for the job or his role as webmaster in the work order
- Doesn’t pressure you to hire him
- Accepts PayPal (okay, this isn’t a reason to hire a Webmaster — but it makes it easier for those of us who are paid by PayPal!)
Lou did all of these things, and is now in the process of speeding up my blogs. I’m 99.9% sure I made the right decision to hire him and invest in my writing and blogging career! But only time will tell…I look forward to writing a “Webmaster update” post in the future.
Have you hired a webmaster for your Web site or blogs – and are you happy with him or her? I welcome your comments, questions, and thoughts below…