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Laurie Pawlik-Kienlen is a full-time freelance writer on Bowen Island, BC, Canada.

7 Tips for Pitching Your Freelance Article to Magazines

Are you an aspiring freelance writer? These tips for pitching your article ideas to magazines include a brief sample query letter. 

Before the tips, a quip: 

“The writer must believe that what he is doing is the most important thing in the world. And he must hold to this illusion even when he knows it is not true.” – John Steinbeck.

To believe in your writing, you have to believe in yourself. Your belief in your skills and writing abilities will shine through in your pitch letter – and will help the editors believe in you. To be a successful freelance writer, you must believe in yourself with all your heart…even when you don’t. 

For more info on building a successful freelance writing career, click on David Taylor’s Freelance Success Book: Insider Secrets to Selling Every Word You Write. And, read on for my tips for pitching your freelance article to magazines…

7 Tips for Pitching Your Freelance Article to Magazines

If you like reading round up articles, you’ll love 14 Tips for Successful Magazine Writers!

1. Don’t be afraid of email queries. I only pitch my queries to magazines via email. I use my subject line to clearly explain what the email is about. So, if I was pitching an article about being a successful freelance writer, I’d put “Query: How to be a Successful Freelance Writer” in the subject line. 

2. Be flexible in terms of query letter length. A successful query letter can be a single paragraph, or a two-page letter. It depends on the nature and scope of the article — but the bottom line is that you need to convey just the right amount of information to the editor. To pitch your freelance article successfully, you need to find the balance between inciting the editor’s curiosity and writing too much. 

3. Keep your query letter short and sweet. Successful query letters are short yet well-rounded. Editors have advised me to shorten my query letters – I tend to be too detailed and long-winded. One editor said that long query letters are less likely to get passed from editor to editor. 

4. Show you have access to sources or experts. Give the names, locations, and credentials of the sources you’ll interview for your article. To successfully pitch your freelance articles to magazines, don’t promise experts or sources that you can’t deliver! 

5. Describe the scope and structure of your article. Is this a how-to article, a service piece, or a round-up of health tips? Will you include anecdotes or scientific research – or a mixture of both? If you want to sell what you write, you need to be clear about the article. For more info on the types of articles, read Types of Feature Articles to Write for Magazines.

6. Explain why people would want to read your article. To pitch your freelance article to a magazine successfully, highlight the benefit to readers. Will they improve their lives, escape from reality, or learn how to build a deck? Make sure the reader benefit is clear. 

7. Include an eye-catching, descriptive title. Titles and subtitles can be time-consuming and difficult to write, but they can sell your article. To sell what you write, take the time to create a title that hooks the editor’s attention and makes him or her curious! 

Here’s an example of a professional query letter from Freelance Success Book by David Taylor:

“Dear David,

Several of your recent ‘Scuba Law’ columns have focused on the legal obligations of dive operators. As a divemaster and lawyer I see something just as bad every weekend: Divers who have no idea that agreeing to be a dive buddy implies serious legal risks. I want to write a 750-word article for your ‘Scuba Law’ department that details for divers what those risks are and how they can be managed.

Sincerely,

John Doe”

See how simple and effective successful query letters can be? For more tips, read How to Write Query Letters for Magazine Articles.

Do you have any questions or thoughts on these tips for pitching freelance articles to magazines?  I welcome your comments below…

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