You don’t need 20 or even 10 ways to use social media to attract blog readers – you just need a few “best practices.”
Here, Honor Clement-Hayes describes how to get people to read what you’ve written.
“How are you expecting people to find you?” she asks. “If you don’t have at least a blog, you’re pretty much putting all your faith in the outside world connecting to your words by telepathy. Sorry doll, it’s just not going to happen. You need to get promoting your product (which is you!).”
For me, marketing my Quips and Tips blogs is the most difficult part of blogging. I love writing and tweaking the face of my blogs, but using social media to attract readers is definitely my downfall.
What about you – how much time do you spend marketing your blog on Twitter, Facebook, Pinterest, or LinkedIn? Have you experimented with these platforms – do you know what works best for your blog?
4 Most Popular Ways to Attract Readers to Your Blog
~ Guest Post ~ Honor Clement-Hayes
Getting published isn’t the be-all, end-all of writing, but sometimes it’s really hard to believe that. You struggle to put pen to paper around working 9 to 5, and then you struggle to get anyone to read it.
Waiting around for I-D magazine to call isn’t really a viable option, so you need to be making some moves on your own. Yeah, it’s a tough life, but there are things you can do to make committing to being a writer an easier life choice.
I’ve got a few tips on getting your work out there, to at least be seen and hopefully start attracting some valuable feedback. No one else is going to promote you if you don’t promote yourself first! Think about it, if you’d just invented a life-changing product, would you leave it in your spare bedroom to be rambled about at the pub after too many glasses of Pimm’s?
If you truly believe in your writing, you do believe it could change lives. Therefore you owe it to yourself and THE WORLD to get it out there. The following platforms are the perfect way to start doing just that…
WordPress is not only easy to use (ready-made templates, good forums, simple analytics) it also has a huge community around it. By using ‘tags’ cleverly to describe what your post is about, you can attract followers with similar interests.
For instance, when I write about blogging or online marketing, I usually tag ‘writing, young writer, online marketing, blogging’ or similar. Think about what your ideal reader would be looking for – would they be happy to find your blog from searching these tags?
It’s a bone of contention, sure. Lots of writers and bloggers may scorn this completely, but it’s a fact that Twitter is an excellent platform for promotion and networking. Each time you post a blog you can share it on Twitter and ‘hashtag’ it so other writers can find it, or even direct it at a person or company that you think might want to look at it.
I’ve found lots of great contacts through Twitter, including a guy I consider to be my copywriting mentor. I’ve also met a fashion journalist who regularly Tweets insider tips on internship opportunities and events that I would otherwise miss. Now, tell me that isn’t priceless.
If you’re publishing blogs or even getting your work featured elsewhere online, you need to keep a tidy and attractive portfolio. I’ve found that Pinterest is the best way to do this for a writer because it’s a graphic layout rather than a boring list. Everything you ‘Pin’ has the potential to circle the globe in seconds. This makes it a good way to attract readers to your blog.
The best way to find out how to use Pinterest is to just use it. You can view my Pinterest portfolio here – I use it as a visual extension of my CV so that potential employers have a database of links to my work. Imagine being able to hand over that instead of pieces of paper or clumsy hyperlinks all over the place!
If you’re interested in writing non-fiction or opinion posts, LinkedIn is a serious platform where you can set up a profile as a professional writer. If I get a white paper (informative piece) published, I usually share it on LinkedIn so that my business contacts can see it. This also adds to your online CV so that potential employers can see your writing style.
The world of online marketing is your opportunity to show people all the stuff you might not usually be able to. How often have you met someone potentially useful but not had enough time to pitch, or kicked yourself for forgetting an important point afterwards?
With an excellent online profile you can give the best of yourself at all times, leaving you to the important work: writing!
If this is overwhelming, read How to Hire a Social Media Marketer.
- Twitter – Use hashtags to make your content searchable and @ people who might find it interesting
- Pinterest – Pin your article or blog’s image into a Pinterest portfolio and use keywords to caption it
- LinkedIn – Publish white papers on LinkedIn so that a different audience sees them
- Facebook – Share your published work or blogs on a business page and on your own personal page
What are your tips on attracting blog readers? There are so many sites where you can submit or showcase your work, so let’s get sharing!
Honor Clement-Hayes is a copywriter specialising in digital marketing. She also writes for the GKBC writing academy, edits a culture magazine called HOWL and is starting to get involved in PR.
She also wrote 10 Most Common Grammatical Errors – and How to Fix Them, here on Quips and Tips for Successful Writers.